Sport: A New Engine of Development?
In an era when traditional engines - or suppliers - of development are being increasingly criticized, sport is being seen by some as a vehicle that can reach communities with messages in a way that politicians, multilateral agencies and NGOs cannot. The list of development-through-sport initiatives is impressive, spanning many aspects of international development, from national development strategies to HIV/AIDS awareness. Those that favour the use of sport in such a manner are quick to point out its qualities. However, the traditional field of development is taking longer to warm to the idea that sport might be an engine that drives development initiatives forward..